Post a small excerpt from the original.Ĭredit is assigned to the original publishing location, but syndication benefits both parties: the syndicate gets new content and the business that created the original content gets to connect to a new set of potential customers.There are various approaches these platforms can take when syndicating content. This is where content syndication becomes performance marketing. What Is Content Syndication?Ĭontent syndication the process of publishing your proprietary online content on a third-party platform with the aim of reaching a larger audience.Ĭontent syndication is a growth marketing strategy that can be used to achieve many goals.įundamentally, you can enhance reach, but the key to effective content syndication is choosing platforms that can connect you with an audience that is ready to make a purchasing decision. Here, we will discuss how you can use account-based marketing, intent-driven marketing, and other lead generation techniques as parts of your overall content syndication strategy. There has never been a more exciting time to begin your journey in content syndication. The scope and quality of content is skyrocketing. You have the tools to create and publish extensively in a variety of formats in addition to blogs and articles: It’s a common misconception that blogs and articles are the only content types that are appropriate for syndication. But the nature of content syndication has changed over the years.Ĭontent syndication has evolved along with the content formats that fuel it. Send us feedback.Content syndication is a central element of modern growth marketing. These example sentences are selected automatically from various online news sources to reflect current usage of the word 'syndicate.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Jeff Pedowitz, Forbes, 28 June 2021 Staying connected to the right touchpoints enables instant access to deal fundings in progress, the ability to syndicate and support M&A., and of course to help with access to commercial deal opportunities.ĭeena Shakir, Forbes, 11 Mar. 2021 Event teams need to find ways to integrate and syndicate a hybrid mix of onsite and virtual programming. 2022 Jellysmack will optimize and syndicate Like Nastya’s content to reach new audiences on Facebook, where her official page currently has just 18,000 followers. 2022 This prompted the country’s actors syndicate to denounce attacks against the star. working for Channel 4, which was just beginning to syndicate internationally. 2022 The media company has effectively been forced to broadcast its shows through internet channels, build its digital presence and syndicate some its content with rival network Channel 5, which is owned by businessman Manuel Pangilinan.
Laura Cooper, WSJ, 9 June 2022 Snap announced a revenue-sharing component for creators who syndicate shows on Discover that are monetized with Snap Ads and Commercials.
Verb That is in part because of the proliferation in recent years of private-credit funds, which don’t have to syndicate out the debt and can provide capital from dedicated vehicles backed by investors keen on doing so. San Diego Union-Tribune, 8 July 2022 Joe Biden might not realize it, but the entire Biden family syndicate is in pretty deep trouble. Holly Jones, Variety, 25 July 2022 This syndicate attempted to overturn the election of 2020 with a violent coup on Jan. 2022 Throughout the film, family members, reporters and law enforcement officials appear near-jovial while recounting the case and how much the international syndicate accomplished before the FBI caught wind of the scheme close to a decade later. 2022 Its founder, Kim Kaplan, an older millennial and a dating industry veteran, actively courted Gen Z investors and set aside $500,000 of Snack’s latest round for a Gen Z syndicate on AngelList, a platform for matching startups to investors.Īrielle Pardes, Wired, This pool of investors, called a syndicate, can be an SPV legal entity as the one investment company on a startup’s capitalization table, but really having multiple investors acting like one for the risk/reward. Leo Barraclough, Variety, After reviewing surveillance footage from the store across from the bar, the Task Force identifies The Seer as William Myers, a phone software engineer working for the Lyon crime syndicate. John Kelly, Washington Post, 2 July 2022 In the film, the Black Kaiser (Mikkelsen), the world’s most lethal hitman, uncovers a deadly conspiracy protecting a powerful syndicate of killers, and becomes their number one target. Noun In 1947, the Masons sold the former Dean tract to a syndicate of developers for $915,000.
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